Keith James turned a lifelong respect for tradition and style into a bold fashion movement. Raised in a small North Carolina town where hats carried deep personal meaning, he began selling his own creations out of the trunk of his car while finishing college. Blending his background in psychology and finance, he launched a luxury brand rooted in the values of Family, Unity, and Love. What started with handcrafted hats has now expanded into high-end accessories worn by those who appreciate elegance with intention. Today, Keith James stands as one of the leading Black-owned luxury brands, with a growing presence in major retailers and a mission to redefine timeless style.