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A LEGACY OF STYLE & HERITAGE

James Keith, Founder

Keith James turned a lifelong respect for tradition and style into a bold fashion movement. Raised in a small North Carolina town where hats carried deep personal meaning, he began selling his own creations out of the trunk of his car while finishing college. Blending his background in psychology and finance, he launched a luxury brand rooted in the values of Family, Unity, and Love. What started with handcrafted hats has now expanded into high-end accessories worn by those who appreciate elegance with intention. Today, Keith James stands as one of the leading Black-owned luxury brands, with a growing presence in major retailers and a mission to redefine timeless style.

From a passion for design to a global luxury brand.

James Keith, Founder

James Keith, founder of Keith James, is known as the “Gentlemen Milliner.” With a psychology degree from Metropolitan State University and an MBA in Finance from American Intercontinental University, he combines artistry with business acumen to redefine luxury headwear.

Born and raised in Riegelwood, North Carolina, James was immersed in a culture where hats symbolized tradition, family, and individuality. Inspired by the belief that a true gentleman never leaves home without a finely crafted hat, he embraced the artistry of millinery and set out to create a brand that blends classic elegance with modern sophistication.

In 2016, James launched his first collection, embodying the core values of Family, Unity, and Love. He began selling hats from the trunk of his car while completing college, tirelessly working to build his vision. His dedication led him to Atlanta, where he pursued his dream of establishing the largest Black-owned luxury brand. His efforts quickly gained recognition, and the Keith James name became synonymous with refined craftsmanship and timeless style.

With retail giants like Neiman Marcus, Saks Fifth Avenue, and Bergdorf Goodman recognizing the brand’s success, Keith James expanded beyond hats to include belts, handbags, and premium accessories. As the brand continues to grow, James remains committed to honoring his heritage, elevating fashion, and shaping the future of luxury. His journey from humble beginnings to a global fashion powerhouse is a testament to vision, perseverance, and the power of timeless style.