Why Now’s the Time to Refresh Your Summer Style

Let’s be real—summer sneaks up fast. One minute you’re still in hoodies, the next you’re sweating through your black tee at brunch.

If your wardrobe hasn’t caught up, it’s time.

But updating your summer look doesn’t mean buying a whole new closet. You just need a few sharp moves to shift gears and stay cool—literally and stylistically.

Here’s how we’re doing it this season:

1. Choose Breathable Fabrics (and Actually Use Them)

Summer’s not the time for trial and error. Stick to fabrics that are light, moisture-wicking, and easy to layer:

• Linen: The MVP—casual but elevated
• Cotton blends: Keep structure without trapping heat
• Rayon or Tencel: Soft, drapey, and low-maintenance

Quick tip: Roll your sleeves, unbutton the collar, and keep accessories light. Let your hat and sunglasses carry the personality.

2. Anchor Your Fit With a Crown

When you dress lighter, the hat becomes the statement—so choose wisely.

Here’s what works in the heat without looking like you’re trying too hard:

• King Straw: Clean, crisp, and commands the room without raising your voice

• Derby Straw: Relaxed but elevated, especially with a collared shirt or monochrome fit

• Bucket Hat: For city strolls, music fests, or beach weekends—practical and just the right kind of retro

• Trucker: Laid-back but still sharp; works best with a fitted tee, shorts, and white kicks

3. Build a Color Rotation (That Doesn’t Melt)

Black’s still cool—but maybe not under full sun. Shift your color game:

• Go white-on-white for that fresh, effortless vibe
• Add one bold color (a red bucket hat or blue trucker) to neutral fits
• Keep earth tones handy for travel or more grounded, tonal outfits

You don’t have to be flashy—you just need to look like you thought about it.

4. Don’t Forget Functional Accessories

Yes, style and function can co-exist. A good pair of Keith James sunglasses protects your eyes and finishes the look. No plastic festival shades here—real materials only.

If you’re traveling or commuting often, pair your outfit with a small bag or backpack that fits your lifestyle and your look. Nothing throws off summer confidence like having your pockets bulging.

5. Confidence > Trends

This is the one tip that never goes out of season: If it fits you, it fits.

That doesn’t mean it has to be tight. It means your clothes (and hats) should match the energy you want to carry.

Put together doesn’t mean perfect. You just need one element that feels intentional—your shirt’s pressed, your hat’s fresh, your sneakers are clean.

That’s what real style looks like in the summer.

So Why Now?

Because summer’s already here. The days are longer. The social invites are real. And your look shouldn’t be playing catch-up.

If you’ve been waiting to upgrade your vibe, here’s your green light.

Explore the Summer Collection — featuring our favorite warm-weather styles designed to breathe, move, and turn heads without raising your voice.