What to Wear This Summer: Style Tips From the Keith James Team

Summer’s here, and it’s not the season to play it safe.

It’s the season to show up. Whether you’re headed to a rooftop party, catching a beach sunset, or just grabbing lunch with friends, the way you show up matters. And let’s be real—there’s no better time to refresh your look than right now.

Here’s how we’re bringing hats into the mix this season (and doing it without trying too hard).

Keep It Light (But Loud)

Start simple: a white tee, linen shorts, sneakers. From there, let your hat carry the vibe. Red or royal blue make the whole look pop without making it feel like you’re doing the most.

Want presence? Go King.

Want bold but casual? The Western gets it done.

Want cool and offbeat? The Apple Jack brings the funk.

Play With Color

This season is all about expression. These are the top summer-ready, rooftop-appropriate, camera-approved shades we’re seeing everywhere:

• White – Crisp, clean, and made for sun-drenched days
• Pink – Yes, pink. And yes, it works
• Black – Sleek and cool for city nights
• Red – Statement energy
• Royal Blue – Smooth and vibrant

These colors are all over our Summer Collection. Mix and match depending on your plans.

For the Beach

Keep it breezy. You want comfort, breathability, and something that can take a little salt and sand. The Bucket Hat is your friend here. So is the Trucker Hat if you want more edge and sun coverage. Toss one on with a tank and board shorts and you’re good. Bonus: they actually protect your face while looking good in beach pics.

For Rooftop Bars & Date Nights

This is where you elevate. A short-sleeve button-down, tailored pants or jeans, loafers or clean white sneakers. Add a bold hat like the Prince or Queen to sharpen the whole fit. It says you’re intentional but effortless. Trust us—it lands.

For City Hangouts & Chill Plans

This is where the Newsboy and Derby come in. Pair with relaxed-fit jeans, a graphic tee, maybe an open shirt over top. It’s giving: I know what I’m doing, but I’m not pressed about it.

Own One Signature Piece

Let one thing be the anchor. You don’t need to dress loud—just intentional. One hat that fits your shape, your vibe, your go-to fit. That’s all it takes. Whether it’s the Queen, the King, or something offbeat, like the Hollywood, the right hat makes the outfit.

Protect the Fit

And when you’re packing for that weekend trip, don’t sleep on the Keith James Travel Kit. Durable hard shell. Carrying handle. Keeps dust, sun, and squishing away. Fits the King, Queen, Prince, and Derby styles like a glove.

Wrap It Up

If you’ve been meaning to upgrade your summer style, this is your sign.

Start small. Add color. Try something different. You might be surprised how one piece can shift the whole look.

And when you’re ready to build your fit around something that actually feels like you—check out the Summer Collection.

Let the hat say what you don’t have to.